Corporate Social Responsibility (CSR) is a very broad concept that can take many forms, depending largely on the size and status of the company and also on the industry or industries that it operates in. Through CSR programmes, philanthropy and volunteer efforts, businesses can benefit society while also boosting their brands and their standing in the community.
CSR initiatives vary considerably but sustainability has become increasingly important throughout every sector of business, especially within the print sector. With the introduction of global sustainability goals, such as those found in the Paris Climate Agreement and the United Nations’ Sustainable Development Goals (SDG), there is an increased focus on environmental stewardship.
However, it must not be forgotten that “business is business” and so all companies need to bear in mind that whatever initiatives are undertaken, the ultimate aim is to achieve commercial success, however that is measured by investors or shareholders. In the copy / print sector, many dealers are looking for additional ways of achieving a commercial advantage or differentiation in the market. Branching out into adjacent vertical markets, such as IT services, is one route that many have taken, but an emerging focus from the field is also customer interest in sustainability, particularly from dealers’ larger corporate customers.
This heightened interest in sustainability has driven increased focus on PrintReleaf and its ability to offer a solution which offsets paper consumption through automated global reforestation. PrintReleaf’s cloud-based software measures total paper consumption – through integrations with popular DCAs - and converts that total into an equivalent number of trees. These are then automatically and certifiably planted around the world at reforestation sites of the user’s choice. The solution enables MPS providers to offer their customers the ability to empower sustainable business by ‘releafing’ their paper consumption.
At PrintReleaf we make sustainability easy and accessible to the print world through our scalable software and through diverse partnership with key partners like Asolvi. We welcome Asolvi as an ambassador and look forward to working with them over the coming years. For more information, please visit www.printreleaf.com. You print one, we’ll plant one.